A metaverse reserved for +18 years? – The brand around the emblematic rabbit of Playboy has been interested in the world of Bitcoin (BTC) and cryptocurrencies for quite some time now. As of April 2021, the group entered into a partnership around non-fungible tokens (NFT). Today is in the metaverse that Playboy arrives with the virtual version of his mansion: MetaMansion. However, it will take NFT to be considered as VIP.
Last weekend was held the 2023 session of NFT Paris. Among the companies represented at this show was Playboyin the person of Liz Sumanthe Web3 manager of this adult magazine founded by Hugh Hefner in 1953.
In a interview granted to the crypto-media Decrypt, Liz Suman announces the upcoming opening of the MetaMansion by Playboy, in partnership with The Sandbox (SAND) by Animoca Brands. This digitized blockchain version of Hugh Hefner’s Playboy Mansion is set to open sometime this year 2023 to celebrate the 70 years of the brand.
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The “cool places” of the virtual mansion reserved for NFTs of the bow-tie bunny
In 2021, Playboy has released its first collection of non-fungible tokens. These are so 11,953 NFTs of 3D bunny characters that have been released for sale, called “Rabbitars”. And these are going to have a use in Playboy’s MetaMansion.
Indeed, Liz Suman explains that, while the mansion will be visitable by all users (adults?) of The Sandbox, it will be necessary to have one of the NFT Rabbitars to have access to the “cool places” of the MetaMansion.
“It was always intended that the [NFT] Rabbitars be the VIPs of the MetaMansion experience. It still is, but opening it up in a way that includes The Sandbox community and maybe others interested in Web3 (…), and making a space that is a place for everything the world. »
In addition to the sport and gaming, where NFTs have an obvious role of cards/collectibles, we also see that more and more brands, like Playboy, want to have their unique tokens, as well as a place on blockchains and their metaverses. Very recently, for example, it’s the Adidas group which had announced its desire to go further with non-fungible tokens and metaverses.
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