Sport and cryptocurrencies: new partnership for FC Barcelona

Sport and cryptocurrencies: new partnership for FC Barcelona

Game day for cryptos – FC Barcelona dive deeper into web3via a new partnership with a crypto exchange, which wants to increase its visibility among Spanish football enthusiasts.

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WhiteBIT and cryptocurrencies at FC Barcelona Camp Nou

FC Barcelona has tied a partnership with the WhiteBIT cryptocurrency exchange. The latter was founded in 2018 in Kharkiv, Ukraine, and today would count more than 3.5 million users.

It offers both spot trading of cryptocurrencies, as well as derivatives trading, or margin trading with a leverage effect that can reach 20x.

WhiteBIT will collaborate for three years with FC Barcelona but also with the handball, basketball, roller hockey, futsal and esports teams of Barça.

Thanks to this partnership, which will run until June 30, 2025, the crypto exchange will be able to display your logo at the team’s stadium, Camp Nou, on match days. This collaboration will thus make it possible to promote the crypto platform and cryptocurrencies to sports enthusiasts.

FC Barcelona and other sports clubs have taken the web3 turn, through marketing and commercial collaborations with players in the sector. In August this year, the club and rivals Real Madrid both made filings relating to the use of their mark in the metaverse.

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